International Golf Resort & Management

A LEADER IN HOSPITALITY, GOLF & RESORT OPERATIONAL STRATEGY

Expertise. Execution. Value.

Founded in 2004, International Golf & Resort Management (IGRM) is a specialist advisory firm delivering operational, financial and development expertise across the hospitality, golf and resort sectors.

We combine the agility of a boutique advisory practice with the experience and capability typically associated with much larger firms. Our strength lies not in scale, but in the depth of expertise and international track record of our team.

IGRM works with independent and family-owned golf clubs, hotels and resorts, investor-backed properties and institutional assets. We support owners, investors, developers, lenders and operators in addressing complex challenges, restoring performance and guiding projects from concept through to stable operations.

A Leader in Hospitality and Golf & Resort Operational Strategy

WHAT SETS US APART

Execution-Driven, Not Theory-Led

IGRM is engaged when strategy alone is not enough — when projects require disciplined operational execution, clear commercial logic and experienced leadership on the ground.

Our approach is tailored to the specific needs of each asset, whether supporting a single boutique property seeking focused operational intervention or overseeing strategic execution across a multi-asset portfolio.

We bring clarity, discipline and accountability to environments where operational detail and commercial alignment determine success.

CORE EXPERTISE

Operational Turnarounds

IGRM identifies and addresses the root causes of underperformance, restoring profitability and asset value through structured operational programmes and disciplined execution. Our experience ranges from focused property-level interventions to the restructuring of larger resort operations.

Asset Management

Acting on behalf of ownership, we provide structured oversight of operational performance, governance frameworks and financial discipline. Our work includes KPI monitoring, cost control, CapEx planning and the implementation of operational strategies designed to protect and enhance asset value.

Development & Pre-Opening

IGRM supports hospitality and resort developments from early feasibility through to operational launch. We design practical operating models, align development plans with commercial realities and guide projects through the complex transition from development to operational readiness.

Golf & Resort Integration

IGRM brings specialist expertise in golf operations and the integration of golf assets within wider resort environments. Our experience includes course development oversight, grow-in programmes, membership strategy and the alignment of golf operations with the broader commercial objectives of the resort.

WHO WE WORK WITH

IGRM has supported a wide range of clients across the hospitality and leisure sectors, including:

Independent hotel and resort owners seeking operational improvement or turnaround support
Family-owned hospitality businesses navigating succession, refinancing or repositioning
Investor groups and developers bringing new resort projects to market
Lenders and institutional stakeholders managing distressed or underperforming assets

Our team has worked across Europe, South America and South-East Asia, delivering value in environments where operational precision, financial clarity and experienced leadership are critical to success.

STRATEGIC ALLIANCE: IGRM + APPELLA COMMERCIAL FINANCE

Operational Strategy Supported by Specialist Funding

Operational transformation frequently requires access to capital - whether for refurbishment, stabilisation, refinancing, acquisitions or major development programmes. To support this, IGRM has established a strategic alliance with Appella Commercial Finance, an FCA-regulated advisory firm specialising in hospitality, hotel and leisure funding.

Together, we provide both the operational strategy and the financial pathway required to deliver it.

A Combined Advantage

Many advisers can identify what needs to be done. Very few can help secure the capital required and guide execution through to delivery.

Our partnership provides a powerful combination of operational credibility and financing capability.

How the partnership works:

The Challenge	IGRM's Operational Value (Credibility)	Appella's Financial Value (Access)
Securing Capital	IGRM validates operational models, development plans and financial assumptions, strengthening lender confidence.	Appella provides access to a network of more than 150+ lenders, including specialist hospitality financiers able to structure funding aligned with project requirements.
Turnaround Funding	IGRM develops the operational turnaround programme and implementation roadmap.	Appella structures and sources funding solutions including bridge finance, refinancing, CapEx funding, acquisition capital and development finance.
Mitigating Risk	IGRM provides operational oversight to ensure delivery of the strategy.	Appella manages the funding process to deliver speed, clarity and certainty for borrowers and investors.

This integrated capability is rare within the hospitality sector, particularly for independent operators, boutique hotels and complex resort assets.

Strategic Alliance: IGRM + Appella Commercial Finance

PARTNER WITH OUR EXPERTISE

Whether you operate a single independent property or oversee a portfolio of assets, IGRM provides the experience and leadership required to unlock value through disciplined operational strategy and credible financial solutions.

We tailor our engagement to each situation — from targeted advisory support to full operational leadership.

LEADERSHIP & STRATEGIC CREDENTIALS

Our clients benefit from the direct involvement of IGRM’s leadership team, delivered through a targeted, strategy-led advisory approach. We apply the appropriate development, commercial, and marketing strategies to align planning, positioning, and long-term performance.

Based on the project's needs, we allocate the most suitable IGRM partner to work directly with the project, ensuring focused leadership, accountability, and continuity. With proven expertise in golf development, resort operations, and strategic marketing, IGRM provides both hands-on execution capability and international reach. Leadership profiles are provided below to support confidence in this advisory role.

Michael Longshaw – Chief Executive & Board Member

Founder of International Golf & Resort Management (2004), Michael Longshaw brings over 30 years of experience in luxury golf, resort, and residential development. His work includes repositioning landmark assets such as Brocket Hall (UK) and leading projects across Europe and the Americas. His expertise covers multi-phase development, operational repositioning, financial modelling, and strategic partnerships, guiding projects from concept through to stabilisation.

Nick Edmund – Golf Strategy & Brand Development Director & Board Member

A leading voice in global golf development, Nick Edmund is the former Managing Director of Faldo Design, contributing to over 40 projects worldwide. He specialises in aligning golf course design with destination identity and long-term resort strategy. Founder of Global Golf4Cancer, he advises on golf architecture integration, brand positioning, and marketing alignment.

Farhad Heydari – Brand Strategy & HNWI Marketing Director & Board Member

Farhad Heydari is a multimedia executive with 30+ years’ experience across luxury travel, hospitality, real estate, and golf. Through House of Heydari, he advises family offices and private equity on strategy and brand positioning. At IGRM, he focuses on international communications and high-value audience engagement, combining luxury branding with global media strategy.

David Mortimer – Investment & Operational Strategy, Senior Advisor

David Mortimer brings senior experience from Forte Plc and Compass Group, specialising in feasibility, resort operations, and investment structuring. He focuses on asset planning, financial oversight, and delivery frameworks, working with developers and stakeholders to ensure disciplined execution and investor confidence.

STRATEGIC PERSPECTIVE

Collectively, IGRM’s leadership brings a uniquely balanced combination of:

Deep expertise in golf course and resort development
International branding and marketing influence
Financial and operational discipline
Extensive collaboration with architects, governments, developers and investors

CONTACT

If you are seeking to enhance the profitability of an existing hospitality business, or require experienced guidance for a new resort or golf development, we invite you to contact IGRM for a confidential discussion.